The Sustainable Herbs Initiative

Our mission is to create a movement supporting high quality herbal products, sustainable and ethical sourcing, and greater overall transparency in how herbs reach end users.

We work to achieve this by educating end-users and industry about the issues involved and by facilitating multi-stakeholder collaborations and sharing best practices to inspire more companies to implement higher standards of sustainability.

We are creating a road map for consumers and companies to have the tools and resources needed to purchase and produce herbal remedies that benefit human health, promote greater social equity, community resilience and biodiversity, and ensure herbs are here now and in the future. We do this by creating educational content: videos, blog posts, toolkits, and webinars to highlight key issues and challenges the industry faces and to identify steps companies can take to address these challenges. We also convene conversations, especially pre-competitive discussions among SHP underwriters, to share resources and inspire collaboration.

Sustainable Herbs Initiative Mission

Members of the SHI Learning Lab developed the following mission:

To push the boundaries of partnership in the botanical industry. We want to nurture relationships based on trust, telling the truth, respect (for people, plants, and planet), and cooperation. We are aligned in our commitment to growing companies that source high quality botanicals in ways that enhance biodiversity, support smallholder farmers and wild collector communities, and reduce our carbon impact. And we are committed to sharing resources and ideas, asking hard questions, and exploring out of the box solutions around the values of earthcare and ethical partnerships along the value chain.